Window Washing Guide
MASTHEAD / MARA WHITFIELD
SENIOR EDITOR

Mara Whitfield

BASED IN
Chicago, IL
EXPERIENCE
12 years
BEATS
CHEMISTRYFOUNDATIONSHARD WATEREDITORIAL STANDARDS
THE LINE THEY KEEP REPEATING

"Streak-free is a chemistry problem."

— The phrase printed on the masthead of every issue, by her insistence.

ABOUT MARA

Mara is the senior editor of Window Washing Guide and has been in the trade for twelve years, the last seven as a working route cleaner in Chicago and the previous five as an apprentice and then a junior partner at a commercial outfit in Milwaukee. She has cleaned the exterior glass on three of the ten tallest buildings in North America, written equipment reviews for Pro Window Cleaner Magazine, and personally tested every method that appears under her byline on this site.

She is the architect of what we call the House Standard — the reference solution recipe used as the default in our Solution Calculator and cited throughout the encyclopedia. The recipe is, by her design, deliberately unfussy: distilled water, three drops of Dawn, occasional ammonia only on substrates she's verified. The point is not the ratio. The point is the principle that surfactant should be the smallest amount that wets the glass, and that the working cleaner's job is to know what's actually under their squeegee.

Mara is a vinegar-and-Dawn person who has had a productive twelve-year argument with our science editor, Easton Giordano, about the role of acetic acid in residential glass care. The argument is the engine behind our most-read article, on the vinegar question, and is unlikely to ever fully resolve.

She lives in Chicago, where the water is famously, awfully hard, and where she does a small private route on Sunday mornings for clients she has had since 2017. She does not take new clients. She writes most of the foundational chemistry pieces on this site and edits all the others.

§ ARTICLES BY MARA
9 PIECES
ENCYCLOPEDIA
Hard water stains on shower glass: the complete guide
JUL 15, 2026 · 11 MIN READ
ENCYCLOPEDIA
The House Standard: surfactants in window cleaning, the recipe that organizes this site, and why the smallest amount that wets the glass is the right amount
MAY 12, 2026 · 17 MIN READ
DIAGNOSTICIAN
The 'permanent fog' myth: when your hazy window is fixable, and when it really isn't
MAY 10, 2026 · 13 MIN READ
ENCYCLOPEDIA
Hard water spots on glass, every method ranked
MAY 10, 2026 · 14 MIN READ
ENCYCLOPEDIA
The squeegee: anatomy, technique, and the rubber problem
MAY 10, 2026 · 15 MIN READ
DIAGNOSTICIAN
The streaks that come back overnight: humidity, hysteresis, and the cleaner you can't see
MAY 9, 2026 · 12 MIN READ
DIAGNOSTICIAN
The rainbow film on your glass: outgassing, off-gassing, and why your new house is sweating chemicals
APR 26, 2026 · 12 MIN READ
ENCYCLOPEDIA
The vinegar question: when it works, when it ruins your glass
MAR 4, 2026 · 12 MIN READ
DIAGNOSTICIAN
Why your windows look worse after you clean them
FEB 3, 2026 · 14 MIN READ
§ BLOG POSTS BY MARA
1 POST
PRODUCT
We tested five 'streak-free' formulas. Two are good. One is dangerous.
MAY 8, 2026 · 8 MIN READ
§ STATE PAGES BY MARA
3 STATES
STATE PAGE
Window cleaning in Illinois: the divided state, road salt, and the cottonwood problem
MAY 10, 2026 · 20 MIN READ
STATE PAGE
Window Cleaning in Indiana: A Chicagoland Operator's Notes on the Three Indianas
MAY 11, 2026 · 21
STATE PAGE
Window cleaning in Wisconsin: the Lake Michigan corridor, Madison's well water, and the supper-club north
MAY 10, 2026 · 21 MIN READ
OTHER VOICES